Momentum Mission
To empower moms to move with confidence, nourish without restriction, and build a sustainable lifestyle that sets a powerful example for the next generation. Through kid-inclusive fitness, nutrition coaching, and a supportive community, we help moms break free from the diet cycle and redefine what strength looks like - for themselves and their families.
My Story
Hi, I’m Shelby — founder of Momentum, certified nutrition coach, personal trainer, women’s health specialist, former college athlete, and most importantly, mom of two busy toddlers.
The idea for Momentum was born during one of those beautifully chaotic seasons of early motherhood — where workouts happen between nap schedules, meals are half-eaten, and sleep is never guaranteed. I was juggling nutrition, movement, and self-care through late nights, early mornings, and constant exhaustion. For years, I cycled through every quick-fix diet and intense program out there, only to end up back where I started.
I didn’t want to leave my kids with a stranger just to get in a workout, but I also didn’t want to keep putting myself last - and I knew I wasn’t alone.
Moms everywhere juggle so much — health, kids, and self-worth — without support that truly understood them.
So, I created Momentum — a space where moms could move with purpose, without the pressure of perfection. A place where strollers and squats could share the same space. Where kids were welcomed, not whisked away. Where moms could show their children that strength comes in many forms — mental, emotional, and physical.
Momentum isn’t about chasing a number on the scale or a “bounce-back” body. It’s about creating sustainable habits, freeing yourself from the yo-yo dieting cycle, and finally learning to nourish your body in a way that feels good long-term. Through evidence-based coaching and a supportive community, we’re changing the way moms view fitness and nutrition — making health a family value, not a temporary fix.
Because when moms find their momentum, everything else starts to move forward, too.
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Big goals. Little feet. Let's go.
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Shelby | Founder of Momentum
Fitness and nutrition for real-life motherhood. No perfection required.
www.momentumwellco.com | @momentumwell.co
Testimonials
Heather, Mom of 2 toddlers
"I joined to get back on track after my second pregnancy... I needed the accountability to get back at it. Shelby was amazing at listening to my goals and concerns and tweaked things as we went to keep me motivated and see progress. I used to think it was all about how I looked, but have come to find that I care more about how I feel, and how strong I am in the gym.
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I have finally found something that works for me and doesn't feel restrictive in the slightest."
Erin, Mom of 3
"My life has changed for the better in terms of having a realistic, healthy relationship with food and understanding how to fuel my body if I want to perform. By doing that I'm finally getting the results I've wanted for 20 years.
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I started looking for a coach when I realized everything I've done in the past was not sustainable."
Autumn, Mom of 2
"This has been eye opening to say the least. I literally have been "working on myself for 10 years" and I feel like I have a better handle now in three days than I have before. I'm feeling not hungry, and I've lost weight, but most of all my workouts have been so much better."
Kate, Mom of 2 teens
"I just want to pop in and say thank you. Thank you for being my coach and supporting me through my doubts and wobbles. The highs and lows. This morning, as I was getting dressed, I saw how much the long game has paid off. I feel amazing! And I owe so much to your support and cheerleading."
